Doing the right thing can be so hard, especially when the wrong thing looks so easy. What it all comes down to this: Doing the right thing can ultimately save you from having to deal with bad press, upset clients and stress you could have avoided if you did the right thing in the first place.
In Chapter 1, Hoggan describes his three "Golden Rules" for approaching public relations. 1. Do the right thing, be accountable for your actions, and confront issues head on. For example, when Toyota was having car issues they laid the pronblems out so consumers can see. After showing their problems Toyota showed what they have been doing to improve, and in no time it was as it people forgot the initial problems all together. 2. Be seen to be doing the right thing make sure your audience and the media is aware that you are doing the right thing. Toyota had several commercials explaining how important their costomers are and how their number 1 prority was making safer cars for their drivers. 3. Don't get #1 and #2 mixed up. Make sure you are doing the right thing first before you deal with the PR side of things; do steps 1 and 2 in order.
When you do the right thing, you take responsibility for your actions. Speak the truth because even though the truth can sometimes be upsetting, your publics will appreciate your honesty. Hoggan also says to be seen doing the right thing. It's important that various publics see you doing the right thing so they know that you're the person they can trust. Be careful not to sound as if you are bragging because people do not like that. Lastly do not get #1 and #2 mixed up. As important as it is to be seen doing the right thing, it is that much more important to do the right thing. However, you must still make sure people see you doing the right thing.
-Shari Baron
In Chapter 1, Hoggan describes his three "Golden Rules" for approaching public relations. 1. Do the right thing, be accountable for your actions, and confront issues head on. For example, when Toyota was having car issues they laid the pronblems out so consumers can see. After showing their problems Toyota showed what they have been doing to improve, and in no time it was as it people forgot the initial problems all together. 2. Be seen to be doing the right thing make sure your audience and the media is aware that you are doing the right thing. Toyota had several commercials explaining how important their costomers are and how their number 1 prority was making safer cars for their drivers. 3. Don't get #1 and #2 mixed up. Make sure you are doing the right thing first before you deal with the PR side of things; do steps 1 and 2 in order.
When you do the right thing, you take responsibility for your actions. Speak the truth because even though the truth can sometimes be upsetting, your publics will appreciate your honesty. Hoggan also says to be seen doing the right thing. It's important that various publics see you doing the right thing so they know that you're the person they can trust. Be careful not to sound as if you are bragging because people do not like that. Lastly do not get #1 and #2 mixed up. As important as it is to be seen doing the right thing, it is that much more important to do the right thing. However, you must still make sure people see you doing the right thing.
-Shari Baron
No comments:
Post a Comment